What we have learned taking websites apart.

01

Website Speed vs Website Design: What Actually Converts Better?

Performance Research consistently shows that faster websites convert better. A 0.1-second speed gain can lift conversions by 8-10%. The problem is not design itse

02

What Core Web Vitals Actually Mean for Your Business

Performance Core Web Vitals measure how fast your page loads, how quickly it responds to clicks, and whether content jumps around. Bad scores mean higher bounce r

03

Why Your Beautiful Website Isn't Ranking

Performance A good-looking website does not mean a well-ranking website. Hero videos, heavy fonts, and animation libraries make pages slow. Google ranks based on

04

5 Ways to Reduce JavaScript Waste on Your Website

Technical Most websites ship far more JavaScript than they need, wasting energy and slowing things down. This guide covers five practical ways to cut the waste:

05

The True Cost of Third-Party Scripts

Technical Most websites load 20 or more third-party scripts for analytics, ads, and chat widgets. These scripts slow your site down, waste energy, and risk user

06

WCAG 2.1 vs 2.2 — What Changed?

Accessibility WCAG 2.2 was published in October 2023 and adds 9 new success criteria to WCAG 2.1. The biggest changes improve mobile usability (minimum target sizes

07

What Is Website Accessibility?

Accessibility Website accessibility means making your website usable by everyone, including people who are blind, deaf, have motor impairments, cognitive disabiliti

08

How AI Search Decides Which Websites to Cite

AI & Search AI search tools like ChatGPT and Perplexity choose which websites to cite based on clear structure, factual claims, and authority signals — not just b

09

What Is GEO and Why Your Website Needs It

AI & Search GEO stands for Generative Engine Optimisation. It means making your website easy for AI tools like ChatGPT and Google AI Overviews to find, understand

10

What Is llms.txt and Why Your Website Needs One

AI & Search llms.txt is a simple text file you add to your website that tells AI systems what your organisation does and how it should be described. Think of it l

11

Why Google Cares About Your Website's Carbon Footprint

SEO The same changes that improve your Google rankings also cut your website's carbon footprint. Faster pages use less energy. Smaller images transfer les

12

Grid-Aware Websites Won't Save the Planet — But They Might Distract You From What's Broken

Industry Grid-aware websites change what they show based on how clean the electricity grid is at that moment. It sounds smart, but the actual carbon savings ar

13

How Much Does a Website Cost in the UK? (2026)

Industry In 2026, a UK business website costs anywhere from £500 (template, freelancer) to £30,000+ (large agency build). A professionally hand-cod

14

The Future of Green Hosting in the UK

Industry Green hosting means choosing a data centre that runs on renewable energy, but not all green claims are equal. The best providers use direct renewable

15

We Audited 44 Websites for Digital Carbon Emissions. Here's What We Found.

Industry We audited 44 websites covering 6,168 pages. The average page produced 1.24 grams of CO2e per visit and weighed 9.7 MB. About 35% of emissions were co

16

Green Hosting Won't Save the Planet (And Might Be Slowing You Down)

Sustainability Switching to a "green" host is not enough to make your website sustainable. Most green hosting claims are based on paper certificates, not actual clea

17

Introducing EcoPigs v3 and the Measured-Carbon Model (EMCM)

Sustainability EcoPigs v3 is built on the EcoPigs Measured-Carbon Model (EMCM). Instead of estimating a website's carbon from page weight and a yearly grid average,

18

The 'Green Hosting' Problem — And Why We Built Something Better

Sustainability Most carbon tools check your CDN, not your actual server, so they give misleading green hosting results. Your real origin server could be on a dirty g

19

Understanding Scope 3 Digital Emissions

Sustainability Your website creates carbon emissions every time someone visits it. These fall under Scope 3 — the indirect emissions most companies overlook. This ar

20

What Is Digital Sustainability?

Sustainability Digital sustainability is the practice of designing, building, and running websites and digital products in ways that minimise their environmental imp

21

What Is carbon.txt and Does Your Website Need One?

Sustainability carbon.txt is a simple file you add to your website that lists your hosting providers and links to proof of their sustainability claims. It makes gree

22

How B Corps Can Lead in Digital Sustainability

B Corp B Corps focus on sustainability in their physical operations but often overlook their websites. This article explains how digital sustainability fits