Framework
The P.E.E.R. Framework™
Our method for building websites that drive results and cut carbon. Four pillars. One clear standard.
Performance
Every extra second of load time burns energy. Faster sites use less server power, send less data, and drain fewer device resources.
- Load times under 1.4 seconds cut server energy by up to 40%
- Clean code paths use fewer CPU cycles
- Smart caching cuts repeat data transfers
- Lazy loading only fetches what the user needs right now
Experience
Inclusive design is not just the right thing to do—it is more efficient. Accessible sites have cleaner code, simpler flows, and use less energy.
- Semantic HTML (clean, meaning-rich markup) eases browser workload
- Clear visual order stops users from feeling lost
- Keyboard nav removes the need for heavy mouse-tracking scripts
- Simpler animations save battery on phones and tablets
Emissions
Digital carbon comes from data transfer, server work, and device energy use. We measure and cut every gram.
- The average web page emits 0.5g CO₂e per visit
- Better image handling can cut emissions by 60%
- Green hosting uses renewable energy sources
- CDN placement reduces data travel distance
Ranking
Search engines now favour fast, accessible, low-impact sites. Core Web Vitals (Google's speed and UX metrics) are ranking factors. Lean sites rank higher.
- Page Experience is a confirmed Google ranking factor
- Mobile-first indexing rewards lean, fast sites
- Fast loads keep visitors on-page, which boosts rankings
- Good accessibility goes hand in hand with stronger SEO
Ready to Apply the P.E.E.R. Framework?
Get a full audit of your website against our four-pillar standard.
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Tell us what isn't working.
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