Framework
The Science Behind P.E.E.R.
Every claim we make rests on published research, real case studies, and hard data from millions of user sessions.
Performance: Speed Is Revenue
Google & Deloitte: “Milliseconds Make Millions”
| Vertical | Metric | Change | Improvement |
|---|---|---|---|
| Retail | Revenue per session | +3.2% | 0.1s faster |
| Travel | Conversion rate | +10.1% | 0.1s faster |
| Luxury | Page views per session | +8% | 0.1s faster |
| Lead gen | Conversion rate | +8.4% | 0.1s faster |
31% better LCP → 8% more sales, 15% more leads
Every additional second = 4.42% conversion drop
53% of mobile visitors leave if page takes >3 seconds
1s LCP improvement → 13% rise in conversions
CWV improvements → 42% increase in mobile revenue
Every additional second of load time = 10% of users lost
Experience: Trust Is Built in Milliseconds
of shoppers who hit speed issues will not come back
of shoppers who struggle go buy from a rival instead
drop in user satisfaction for every 1-second delay
Emissions: Sustainability Wins Contracts
of B2B buyers pick greener suppliers on purpose
Carbon Reduction Plans now required for all UK government contracts over £5M/year
Ranking: Google Rewards Efficient Sites
Core Web Vitals are a confirmed Google ranking factor
rise in organic traffic within 3 months of fixing Core Web Vitals
of websites still fail Core Web Vitals. Passing gives you an edge.
You’re Not Only Getting More Leads. You’re Also Keeping the Ones You Already Pay For.
Most businesses think they need more traffic. The truth? Your website leaks leads. Visitors land but leave before they act. Calls come in but go unanswered. You already pay for these leads through SEO, ads, and word of mouth. You are just not catching them.
of calls missed by UK small businesses, costing £5,500/year (trades: £24,000/year)
of mobile visitors bounce before seeing your content
Sources
- 01 Google & Deloitte — "Milliseconds Make Millions"
- 02 Vodafone — Web Performance Case Study
- 03 Portent — Site Speed & Conversions
- 04 Google — Mobile Speed Matters
- 05 Renault — Core Web Vitals Case Study
- 06 Swappie — Core Web Vitals & Revenue
- 07 BBC — Page Load Abandonment Study
- 08 Akamai — The State of Online Retail Performance
- 09 UK Government PPN 006 — Carbon Reduction Plans
- 10 Google Search Central — Page Experience
See the Data for Your Site
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