Insights

The Green Web Foundation's grid-aware websites concept sounds clever. But it's a feature looking for a problem — and a convenient distraction from the catastrophic flaws in their own carbon model.

In 2022, a digital agency asked if their hosting was green. Four years later, the industry still doesn't have a straight answer. Here's how EcoPigs is changing that.

We ran full PEER Audits on 44 websites — 6,168 pages. Average CO2 per visit: 1.24g. Average page weight: 9.7 MB. 35% of emissions are preventable.

The design agency says you need a 'stunning' website. The data says you need a fast one. We break down the research on speed, design, and conversion rates.

Google says Core Web Vitals matter. Most articles explain what LCP and CLS are — they don't explain what happens to your revenue when they're bad.

ChatGPT, Perplexity, and Google AI Overviews don't use the same ranking signals as traditional search. Learn what AI systems actually look at when deciding which websites to cite.

Most business owners think their website is fine because it looks good. But the same design choices that made it 'beautiful' are actively suppressing search rankings.

Digital sustainability means building websites that minimise environmental impact, maximise accessibility, and perform efficiently. Learn what it means, why it matters, and how to measure it.

Website accessibility means designing websites that work for everyone, including people with disabilities. Learn what WCAG is, what the law requires in the UK, and how to check your site.

WCAG 2.2 added 9 new success criteria. Learn exactly what changed, which criteria were added and removed, and what you need to update on your website.

Generative Engine Optimisation is the next evolution of SEO. Learn what GEO is, how it differs from traditional SEO, and why early adopters will dominate AI search.

robots.txt tells search engines what to crawl. llms.txt tells AI systems what to understand. Learn what it is and how to create one for your website.

carbon.txt is a new standard for publishing machine-readable sustainability data on your website. Learn what it is, how it works, and whether your organisation should adopt it.

The uncomfortable truth about green hosting certificates, renewable energy claims, and why your page weight matters more than your hosting provider's sustainability badge.

Bloated JavaScript bundles are one of the biggest contributors to digital waste. Here's how to trim the fat.

As more data centres commit to renewable energy, how should UK businesses choose their hosting provider?

Your website's carbon footprint extends beyond your servers. Here's what you need to know about Scope 3 reporting.

Core Web Vitals aren't just about user experience — they're increasingly tied to sustainability metrics.

Analytics, chat widgets, and tracking pixels add up. We break down the hidden environmental cost.

Certified B Corporations are uniquely positioned to set the standard for sustainable digital practices.