A Web for Everyone
We design digital experiences that include every user. This page details how we embed accessibility, equity and inclusion into everything we build.
1 in 5 People in the UK Live with a Disability
That is over 14 million people. If your website creates barriers for them, you are excluding a significant part of your audience. Inclusive design means building products that work for the widest possible range of people from the outset — not retrofitting accessibility as an afterthought.
Inclusive design is not simply a compliance exercise. It is a commitment to equity. When a website works well for users with visual, auditory, motor and cognitive needs, it works better for everyone.
As a neurodivergent-led team, we know first-hand that people use the web in different ways. We design with that in mind from day one.
The Rules We Build To
We don't aim for the minimum. We build to the highest globally recognised standards and exceed typical business requirements.
Standard
WCAG 2.2
The international standard for web accessibility. Three conformance levels: A (minimum), AA (recommended) and AAA (enhanced). We conform to AAA — the highest level.
Level AA (Baseline)
- Colour contrast of at least 4.5:1 for normal text
- All images have clear text labels
- Every page works with a keyboard alone
- Forms have visible labels and clear error messages
- Content can be zoomed to 200% without loss
Level AAA (Our Standard)
- Colour contrast of at least 7:1 for all text
- Plain language mode for expert content
- Reduced motion for users who need it
- Definitions for technical terms via tooltips
- Content readable at Flesch-Kincaid grade 10 or below
B Corp Standard
JEDI Standards V2.2
B Lab requires every certified B Corp to demonstrate digital inclusion. Three mandatory tests must be met. We help clients pass all three.
JEDI 2.m — Web Accessibility
Your company website must conform to WCAG 2.2 Level AA. We test to AAA. Zero automated violations is our target across all pages.
JEDI 2.p — Inclusive Communications
All digital communications must be accessible and inclusive. We use plain language, descriptive alt text on all images, logical heading hierarchy and clear link text.
JEDI 2.q — Service Inclusivity
Your digital product must be usable regardless of ability or device. We test for screen reader compatibility, keyboard navigation, touch target sizing and focus management.
ISO Standard
ISO 30071-1
ISO 30071-1 provides guidance on embedding accessibility throughout an organisation's processes — not just in the final product. It covers planning, design, development, testing and maintenance.
- Accessibility requirements included in every project brief
- Testing with assistive technologies (screen readers, keyboard navigation)
- Automated checks integrated into every build cycle
- Accessibility reviewed with every content update
In Practice
How We Build for Everyone
We don't bolt on accessibility at the end. It is woven into every stage of our process.
- Semantic HTML — proper headings, landmarks, lists and form labels
- Colour system — all text meets 7:1 AAA contrast minimum
- Keyboard first — every feature works without a mouse
- Plain language toggle — switches expert content to grade-10 reading level
- Term tooltips — hover or tap definitions for all technical terms
- Reduced motion — respects prefers-reduced-motion and our toggle
- Touch targets — minimum 48px on all interactive elements
- Automated testing — axe-core runs on every page, every build
- Content audit — Flesch-Kincaid grading on every build
Our Latest Results
Every claim on this page is backed by real test results.
0
Accessibility Issues
axe-core across all pages
6.2
Average Reading Grade
Flesch-Kincaid (target ≤10)
228/228
Plain Text Passages Pass
Content audit across 67 pages
Need Help Making Your Website Inclusive?
We audit, fix and prove the accessibility of your digital estate. Book a free call to find out how.
Book a Discovery Call