Performance Engineering & Ongoing Management

Built to perform.
Managed so you don’t have to.

Hand-coded websites with built-in SEO, security, hosting, and upkeep. Every build meets our P.E.E.R.™ standard — because a slow website costs you money, not makes it.

Our philosophy

Architecture before Aesthetics.

You would not put a Fiat engine in a Ferrari. A site that looks great but loads slowly and ranks poorly is the same problem. Most agencies start with how it looks. We start with how it is built — the structure, the speed, the code, the search setup. Get the base right and the design follows. Get it wrong and no polish will save you from page two of Google.

Most firms never check. They glance at their site and think it is fine. But "it looks fast enough" misses what Google really sees — paint speed, layout shifts, bloated pages, and load times far worse than they feel. For every second your site takes to load, you lose about 7% of visitors. A 2-second load feels quick to most people. But you have already lost 14% of your paid traffic — gone before they read a single word.

Expected ROI

The website pays for itself.
Here’s the maths.

Forget vague stats for a moment. A faster site that ranks better gets found by more people. More of those people become clients. You do not need hundreds of extra leads — you need two extra clients a month.

If your average client is worth…

And an A+ site brings in just 2 extra clients per month that your old one lost to slow speeds, poor rank, or bad mobile use:

£300 per client

£7,200

extra revenue per year

Extra per month £600
Build cost £5,000
Pays for itself in 9 months

£500 per client

£12,000

extra revenue per year

Extra per month £1,000
Build cost £5,000
Pays for itself in 5 months

£1,000 per client

£24,000

extra revenue per year

Extra per month £2,000
Build cost £5,000
Pays for itself in 3 months

That is just the build cost. Add in monthly care that keeps your SEO growing, uptime at 100%, and PEER scores green. The gap between you and rivals gets wider each month. Year two is pure profit.

Why a faster site gets you more clients

These are not guesses. This is real research from Google, Deloitte, and other experts.

8.4%

more conversions from just a 0.1-second speed improvement

Deloitte / Google, 2020

53%

of mobile visitors abandon a site that takes longer than 3 seconds to load

Google, 2016

0.63%

of searchers click anything on page 2 of Google — page 1 gets 99.37%

Backlinko

39.8%

of all clicks go to the #1 result — position 10 gets under 2%

First Page Sage, 2024

13,000

WordPress sites hacked every day — 95.5% of all CMS infections

Sucuri, 2023

£17.1bn

lost annually by UK businesses due to inaccessible websites — 69% of disabled users click away

Click-Away Pound, 2019

Your current site likely loads in 3–5 seconds. It probably sits on page 2 or worse. It quietly loses visitors who never come back. An A+ site loads in under a second, ranks higher, converts better, and does not get hacked. The question is not whether you can afford £5,000. It is how much your current site is already costing you.

Website Build

Starting from £5,000

Not a template. Not a page builder. A hand-coded, speed-first website — static HTML or a full React/Vite app — built to score A+ on every metric that counts.

1

Hand-coded, not drag-and-drop

Every line is written by hand. No WordPress, no Wix, no Squarespace. The result is a site that loads in under a second, not five. No bloated plugins, no extra code, no files that block the page.

2

PEER audited to A+ standard

Every site is scored across four areas — speed, user comfort, carbon, and search rank. We do not launch until all scores are green. Your rivals run D-grade sites. You will not.

3

Built for search engines and AI

Schema markup, clean HTML, proper headings, and Open Graph tags — all built in from day one. Made so Google and AI search tools can read, grasp, and suggest your business.

4

Accessibility and compliance

WCAG 2.2 AA ready. Good contrast, keyboard use, screen reader support, and clear page structure. Not to tick a box, but because 20% of your users need it.

5

No ongoing platform fees

WordPress needs plugins, licences, paid themes, and constant updates to stay safe. A static site has none of that. No yearly bills. No surprise costs. The code is yours, for good.

6

Lower carbon footprint

A light static site makes far less CO₂ per page view than a WordPress site. Better for speed. Better for the planet. You can measure it, prove it, and more buyers now expect it.

Starting from

£5,000

A full, hand-built website — designed, coded, tested, and PEER scored before it goes live. Timing depends on scope and content.

  • Bespoke design & development (static or React/Vite)
  • Mobile-first responsive build
  • Full PEER audit (A+ target)
  • SEO foundation & structured data
  • Accessibility (WCAG 2.2 AA)
  • Contact forms with spam prevention
  • Carbon-conscious, lightweight code
  • CLEAR™ AI optimisation (worth £2,500*)
  • Before & after PEER comparison report (where possible — worth £2,500*)

*Standalone pricing when purchased as individual services. Included at no extra cost with every website build.

Payment terms

1
50% deposit

Paid upfront when the deal is signed. This is firm and locks in your place in our build queue.

2
Remaining 50% on completion

The rest is due when the site is done, PEER scored, and you are happy with it.

3
Spread over 3 months

You can split the rest into 3 equal monthly chunks. No interest. No fees.

The deposit cannot be returned or changed. Split payments only apply to the rest. All prices are before VAT.

Why not WordPress?

Most business websites are built on WordPress.
That’s the problem.

WordPress runs 40% of the web — but being so common makes it slow, heavy, and a target for hackers. Every plugin adds weight. Every theme adds code you do not need. Every update is a risk. Here is what that looks like next to a hand-built static site.

A typical WordPress site

  • 3–8 second load times on mobile
  • 20–40 plugins, each a potential vulnerability
  • 2–5MB page weight before content loads
  • Constant updates or risk being hacked
  • Database queries on every page load
  • Render-blocking CSS and JavaScript
  • Annual theme and plugin licence renewals
  • PEER scores typically D or C grade

A hand-built static site

  • Sub-second load times, every device
  • Zero plugins, zero attack surface
  • Under 200KB total page weight
  • No database, nothing to exploit
  • Pre-rendered HTML — instant delivery
  • Clean, minimal code — nothing render-blocking
  • No ongoing licences — the code is yours
  • PEER scores A+ from day one

Google ranks faster sites higher. Users leave pages that take more than 3 seconds. Every extra second costs sales. A WordPress site with 30 plugins is a Ferrari body with a Fiat engine — it may look the part, but it cannot keep up. A static site strips all of that away — no CMS drag, no slow queries, no bloat. Just clean HTML served as fast as the line allows. On real tests, we see WordPress score 40–60 while static hits 98–100.

That gap is the difference between page two of Google and page one.

Monthly Packages

Ongoing management,
starting from £400/mo

Your website still needs care after launch. These plans keep it fast, safe, seen, and earning.

Tier 1

Essential

£ 400 /mo

Core hosting, safety, and checks. For firms that need their site cared for without the fuss.

  • Hosting with SSL
  • Weekly backups
  • Uptime monitoring (5-min intervals)
  • Security patching & updates
  • Monthly PEER audit
  • Basic SEO monitoring
  • Email support
  • Content updates not included
  • AIO not included
Most Popular

Tier 2

Growth

£ 650 /mo

Full SEO, AI search work, and reports. For firms that want to grow their reach and win new clients.

  • Hosting with SSL
  • Daily backups (30-day retention)
  • Uptime monitoring (1-min intervals)
  • Security patching & updates
  • Weekly PEER audits
  • Full SEO suite (GSC + keyword tracking)
  • Basic AIO (structured data monitoring)
  • Monthly performance reports
  • 2 content updates/month
  • Priority email + chat support

Tier 3

Scale

£ 950 /mo

Top-tier care with full AI search tools and no cap on changes. For firms where the website drives key income.

  • Hosting with SSL & staging environment
  • Real-time backups
  • Uptime monitoring (30-sec intervals)
  • Security patching & updates
  • Weekly PEER audits
  • Enterprise SEO (GSC + rank tracking + content gap analysis)
  • Full AIO (schema + AI visibility + citation monitoring)
  • Weekly reports + quarterly strategy reviews
  • Unlimited content updates
  • Phone + priority support (4-hour SLA)

What’s Covered

Every package includes

Six areas of ongoing care that keep your site fast, safe, and easy to find — so you can focus on your business.

Hosting & Infrastructure

Hosting with SSL and server-grade safety on our own VPS setup. No shared host slowdowns. Your site runs on kit we control and fine-tune.

Security & Maintenance

We patch, update, back up, and watch your site around the clock. If something breaks at 2am, we know before you do.

SEO

Google Search Console setup, keyword rank checks, rival study, and tech SEO watch. We track what works and flag what does not — with data, not guesses.

AIO (AI Optimisation)

We check your schema markup and track how AI search tools see your site. Search is changing — tools like ChatGPT and Perplexity now suggest firms to users. Your site must be clear to them.

PEER Audits & Reporting

Regular checks across speed, access, carbon, and search rank — with clear reports sent to your inbox. You always know where your site stands and what has got better.

Content Updates

Need a new phone number, a fresh team photo, or a new service page? Based on your plan, updates are included or priced at a fair rate. No waiting weeks for a small change.

Compare

Full feature comparison

Feature Essential — £400 Growth — £650 Scale — £950
Hosting & Infrastructure
SSL certificate
Backups Weekly Daily (30-day retention) Real-time
Uptime monitoring 5-minute intervals 1-minute intervals 30-second intervals
Security & Maintenance
Security patching
Dependency updates
PEER Audits
Audit frequency Monthly Weekly Weekly
Performance reports Monthly Monthly
Quarterly strategy review
SEO
Google Search Console Basic overview Full integration Full integration
Keyword tracking
Competitor analysis
Content gap analysis
AIO (AI Optimisation)
Structured data monitoring
Schema validation
AI search visibility tracking
Citation monitoring
Support & Updates
Support channel Email Email + chat (priority) Phone + priority (4-hr SLA)
Content updates 2 per month Unlimited

FAQ

Questions we get asked

Why are you more expensive than my current WordPress company?

Because we’re not doing the same thing. A WordPress agency installs a pre-built theme, adds plugins, and fills in your content. We write every line of code from scratch. The result is a site that loads in under a second, scores A+ on performance audits, and doesn’t need constant patching to stay secure.

The cheaper option costs less upfront but comes with ongoing plugin licences, slower load times, worse search rankings, and a site that needs rebuilding in 2–3 years when the theme stops being supported. You’re not comparing like for like.

I can get a website for £500 on Fiverr. Why would I pay £5,000?

You can. And you’ll get a £500 website. It’ll be a template with your logo swapped in, no performance optimisation, no accessibility, no structured data, and no consideration for how Google or AI search engines read your content. It will score poorly on every audit we run.

Your website is the front door to your business. If it takes 5 seconds to load, half your visitors leave before they see it. If it isn’t built for search, nobody finds it in the first place. The £5,000 isn’t the cost of a website — it’s the cost of a website that actually works.

What’s a PEER audit and why should I care?

PEER stands for Performance, Experience, Emissions, and Ranking. It’s a four-pillar audit framework that scores your website across the metrics that actually matter — how fast it loads, how accessible it is, how much carbon it produces, and how well it’s set up for search engines.

Most agencies don’t audit their own work because the results wouldn’t look good. We audit every site we build and hand you the report before you pay. If it doesn’t score A+, we fix it.

Why do I need a monthly package? Can’t I just pay for the build?

You can. We’ll build your site, hand it over, and you’re free to manage it yourself. But a website isn’t a one-and-done project. Search algorithms change. Competitors update their sites. Security vulnerabilities get discovered. Performance degrades over time without monitoring.

The monthly package means someone is watching your site every day — checking uptime, tracking your search rankings, running audits, keeping your hosting secure, and making sure that A+ score stays an A+. Most businesses don’t have someone in-house who can do that.

What is AIO and do I actually need it?

AIO is AI Optimisation. Search is changing. People are increasingly using ChatGPT, Perplexity, and Google’s AI overviews to find businesses instead of scrolling through traditional search results. If your site isn’t structured in a way that AI can read, understand, and cite — you’re invisible to a growing chunk of your potential customers.

Every site we build comes with CLEAR™ baked in — our proprietary AI optimisation framework covering Clarity, Legibility, Evidence, Authority, and Resilience. CLEAR™ ensures your site isn’t just readable by humans, but parseable and citable by AI systems. As a standalone service, CLEAR™ optimisation starts at £2,500. It’s included with every build at no extra cost.

Ongoing AIO monitoring in our monthly packages tracks whether that foundation is holding — validating your structured data, checking schema markup, and monitoring whether AI search engines are actually citing your business. It’s not a luxury — it’s where search is heading, and early adopters have a significant advantage.

Can I upgrade or downgrade my package later?

Yes. You can move between tiers at the start of any billing cycle. Most clients start on Essential and move to Growth once they see the value of the reporting and SEO tracking. There’s no penalty for changing.

Do I own the website you build?

Yes, completely. The code, the design, the content — it’s all yours. If you decide to leave, we hand over everything. No lock-in, no proprietary CMS you can’t take with you, no “we built it on our platform so you’re stuck.” It’s your site. We just look after it.

How long does a build take?

It depends entirely on the project. Some sites can be turned around in days if the content is ready and the scope is straightforward. Others take 6+ weeks if there’s significant content creation, brand work, or structural changes needed.

The timeline is driven by what our initial PEER review uncovers — how much existing content can be carried over, what needs rewriting, what’s missing entirely, and how complex the site structure is. We’ll give you an honest timeline before we start, not a generic estimate. Every project is different.

What if I already have a website I’m happy with — can I just get the monthly management?

We can discuss it. We’ll run a PEER audit on your existing site first. If it’s in good shape and built on a stack we can support, we’re happy to take on management. If it’s a WordPress site held together with 30 plugins, we’ll be honest about that — and we’ll show you why a rebuild would serve you better long-term.

Ready to see how your site really performs?

Book a free PEER audit. We’ll score your site across Performance, Experience, Emissions, and Ranking — and show you exactly where the opportunities are.

All prices exclude VAT. Minimum 6-month commitment on monthly packages.