Is sustainable web design more expensive?

Not necessarily. Sustainable web design is fundamentally about efficiency. A well-engineered website that loads fast and uses minimal resources is often cheaper to host and maintain than a bloated site with dozens of plugins.

Does sustainable web design mean boring design?

No. Sustainable web design constrains waste, not creativity. It means optimising images rather than removing them, using efficient animation techniques rather than heavy libraries.

How do I measure my website’s carbon footprint?

Use our free Website Carbon Calculator at oynk.co.uk/website-carbon-calculator, which uses the Sustainable Web Design model with live grid carbon intensity data.

What are the W3C Web Sustainability Guidelines?

The W3C Web Sustainability Guidelines (WSG) are recommendations from the World Wide Web Consortium covering environmental sustainability in web design and development.

Sustainable Web Design: The Complete UK Guide (2026)

Name: OYNK Ltd
Address: Icon Centre, Daventry, Northamptonshire, NN11 0QB, United Kingdom
Telephone: 01327 304813
Price range: ££

Everything you need to know about sustainable web design. From carbon measurement to WSG compliance, this is the definitive UK guide to building websites that perform and protect.

What We Do

OYNK is a digital sustainability consultancy and engineering practice. We build high-performance, low-emission websites and digital systems for mission-driven organisations.

Our Services

We offer Sustainable Web Builds, Digital Waste Audits, SEO & Performance Optimisation, and CLEAR AI-First Optimisation. Every project is grounded in the P.E.E.R. Framework: Performance, Experience, Emissions, Ranking.

Our Approach

Every line of code is hand-written. No templates, no WordPress, no page builders. We engineer digital systems that are fast, accessible, and measurably sustainable.

2026-02

Get In Touch

Email: hello@oynk.co.uk

Phone: 01327 304813

Address: Icon Centre, Daventry, Northamptonshire, NN11 0QB, United Kingdom

External References

OYNK Ltd | Company No. 15844748 | VAT: GB 473 3469 70

Icon Centre, Daventry, Northamptonshire, NN11 0QB