Methodologies
OYNK runs on clear, documented methods. This page lists our three core frameworks and what each one covers.
P.E.E.R.™
Performance, Experience, Emissions, Ranking
Our framework for measuring and tuning websites across four linked pillars. P.E.E.R. makes sure sites drive revenue while cutting carbon.
Scope: Website audits, rebuilds, and ongoing optimisation
Performance
Speed and technical efficiency
Experience
Accessibility and user journey
Emissions
Carbon footprint and sustainability
Ranking
Search visibility and authority
CLEAR™
Clarity, Legibility, Evidence, Authority, Resilience
OYNK's method built for the AI-first search era. CLEAR makes sure search engines, AI assistants, and large language models read your site the right way.
Scope: AI readiness audits, semantic optimisation, and ongoing clarity assurance
Clarity
Unambiguous structure, intent, and hierarchy
Legibility
Machine-readable meaning
Evidence
Verifiable claims and attribution
Authority
Consistent expertise signals
Resilience
Durability as models change
EcoPigs Methodology
Digital Carbon Calculation v2.0
To our knowledge, the first carbon scoring tool to swap the bytes-proxy for real browser CPU data. Built on published research, live grid data, and real metrics from Chrome DevTools Protocol (CDP).
Scope: Carbon calculation, emissions tracking, and sustainability reporting
Instrumented
CDP browser measurement
Live Data
Real-time grid intensity
Five Scores
Baseline to Measured
Traceable
Versioned methodology
Framework Relationships
Each method does a different job. P.E.E.R. measures speed and green impact. CLEAR handles AI readability. EcoPigs gives you hard carbon numbers. They work together but do not replace each other.