Helping Purpose-Driven Businesses Reduce Their Digital Carbon Footprint
At OYNK, we believe sustainability isn’t just a value—it’s a commitment to making every digital interaction cleaner, greener, and more impactful. Certified B Corps and mission-driven businesses already lead the way in ethical and sustainable practices, but many overlook one of the most energy-intensive aspects of their brand—their website.
The internet is responsible for 3.7% of global carbon emissions, on par with the aviation industry. Websites, hosting, and digital infrastructure contribute to this footprint, but most brands don’t realise the impact their site has on the environment.
At OYNK, we help B Corps and sustainability-conscious brands reduce their digital emissions through eco-friendly branding, web design, and optimisation strategies. Using our proprietary EcoPigs carbon calculator, we measure, improve, and track the impact of our changes—so you can see exactly how your brand is making a difference.
Unyte Group, a sustainability-focused company in the construction industry, approached us for our sustainability design services. While their business actively promotes carbon-reducing materials like biochar and hemp, their website was working against their mission—it was heavy, inefficient, and consuming too much energy per visit.
Before OYNK’s Redesign:
❌ 1.26g CO₂ per page load
❌ Website graded at F (on our EcoPigs efficiency scale)
❌ Slow load times, heavy scripts, and unnecessary bloat
❌ Unprofessional looking website
After Our Sustainable Web Revamp:
✅ 0.23g CO₂ per page load – an 82% reduction in emissions
✅ Website graded at B – a cleaner, faster, and more sustainable experience
✅ Improved speed, performance, and usability for both users and search engines
✅ Improved website look and feel too for a better user experience
For every 1,000 page loads, Unyte.co.uk now saves over 1KG of CO₂—that’s equivalent to driving nearly 4 miles in an average petrol car. Their new website is not just greener; it’s faster, more efficient, and more engaging for their audience.
1. Sustainable Web Design & Optimisation
We create low-carbon, high-performance websites using best practices such as:
✔ Optimised code & lightweight assets for reduced energy use
✔ Green hosting solutions to power your site with renewable energy
✔ Carbon reporting & tracking to measure and improve your impact
2. Ethical & Sustainable Branding
Your brand’s visual identity should reflect your sustainability values. We provide:
✔ Eco-conscious branding & design (print, digital, packaging)
✔ Sustainable UX & accessibility improvements
✔ Authentic storytelling to showcase your commitment to impact
3. B Corp Certification Support
We help businesses aligning with or pursuing B Corp certification with:
✔ Brand audits & recommendations for a stronger sustainability message
✔ Marketing & web updates to meet ethical branding standards
✔ Sustainable digital strategies to reinforce your impact
Whether you’re a Certified B Corp or a brand working towards sustainability goals, we help you turn your digital presence into a force for good.
Curious about your website’s impact?
