Framework
Methodologies
OYNK runs on clear, documented methods. This page lists our three core frameworks and what each one covers.
P.E.E.R.™
Performance, Experience, Emissions, Ranking
Our framework for measuring and tuning websites across four linked pillars. P.E.E.R. makes sure sites drive revenue while cutting carbon.
Scope: Website audits, rebuilds, and ongoing optimisation
Performance
Experience
Emissions
Ranking
CLEAR™
Clarity, Legibility, Evidence, Authority, Resilience
OYNK's method built for the AI-first search era. CLEAR makes sure search engines, AI assistants, and large language models read your site the right way.
Scope: AI readiness audits, semantic optimisation, and ongoing clarity assurance
Clarity
Unambiguous structure, intent, and hierarchy
Legibility
Evidence
Authority
Resilience
EcoPigs Methodology
To our knowledge, the first carbon scoring tool to swap the bytes-proxy for real browser CPU data. Built on published research, live grid data, and real metrics from Chrome DevTools Protocol (CDP).
Scope: Carbon calculation, emissions tracking, and sustainability reporting
Instrumented
Live Data
Five Scores
Traceable
Framework Relationships
Each method does a different job. P.E.E.R. measures speed and green impact. CLEAR handles AI readability. EcoPigs gives you hard carbon numbers. They work together but do not replace each other.
Get started
Tell us what isn't working.
Half an hour, no deck. Tell us what you've got and what it needs to do, and we'll tell you whether it's a fix or a rebuild, roughly what that costs, and whether we're the right people for it.
Or email hello@oynk.co.uk